In the Boston Consulting Group Matrix,stars:
A)Have high growth rates and low relative market share
B)Have low growth rates and high relative market share
C)Have low growth rates and low relative market share
D)Have high growth rates and high relative market share
E)Have low growth rates and low profitability

Question

Quizplus · Accepted Answer

Stars have high growth rates and high relative market share. This means that they are in a growing market and have a significant share of that market. Stars often require significant investment to maintain their growth and market position, but have the potential to become cash cows in the future.