Which of the following approaches is not intended to establish a strong link between an organization's name and the service offering through interactive imagery?
A) Using pictorial representations
B) Image-laden verbal associations
C) Letter accentuation
D) All of these may be used to establish a strong link between the organization's name and the service offering.
E) None of these may be used to establish a strong link between the organization's name and the service offering.
Correct Answer:
Verified
Q21: It is not yet possible to utilize
Q22: The Internet enables service organizations to qualify
Q23: A free sample is an example of
A)an
Q24: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q25: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q27: Which of the following is NOT an
Q28: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q29: The promotional element of the services marketing
Q30: Which of the following is NOT a
Q31: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
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