The promotional element of the services marketing mix can be used to accomplish all of the following functions EXCEPT
A) inform.
B) persuade.
C) remind.
D) add value.
E) Promotion can be used to accomplish all of these functions.
Correct Answer:
Verified
Q24: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q25: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q26: Which of the following approaches is not
Q27: Which of the following is NOT an
Q28: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q30: Which of the following is NOT a
Q31: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q32: Advertising goals of services are sometimes captured
Q33: Service organizations are shifting their promotion strategies
Q34: Which,if any,of the following is NOT a
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