Advertising goals of services are sometimes captured by the acronym AIDA,which stands for
A)attention,interest,desire,action.
B)attention,ideas,demand,action.
C)attributes,interest,desire,attitude.
D)attitude,interest,demand,activity.
E)None of these.

Question

Quizplus · Accepted Answer

AIDA stands for Attention (getting the consumer's attention), Interest (creating interest in the product/service), Desire (making the consumer desire the product/service), and Action (encouraging the consumer to take action, i.e. make a purchase). This acronym is often used as a model for creating effective advertising campaigns.

Advertising Goals of Services Are Sometimes Captured by the Acronym