Which is NOT a services marketing mix element that can be used to communicate with the customer?
A) Price
B) Place
C) Physical evidence
D) Process of service assembly
E) All of these factors are service marketing mix elements.
Correct Answer:
Verified
Q30: Which of the following is NOT a
Q31: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q32: Advertising goals of services are sometimes captured
Q33: Service organizations are shifting their promotion strategies
Q34: Which,if any,of the following is NOT a
Q36: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q37: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q38: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q39: The Internet enables positive and negative publicity
Q40: Which promotional tool is used primarily to
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