COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-Of the service marketing mix elements,______ is the principal method for communicating with customers.
Correct Answer:
Verified
Q32: Advertising goals of services are sometimes captured
Q33: Service organizations are shifting their promotion strategies
Q34: Which,if any,of the following is NOT a
Q35: Which is NOT a services marketing mix
Q36: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q38: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q39: The Internet enables positive and negative publicity
Q40: Which promotional tool is used primarily to
Q41: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q42: Describe the guidelines for developing effective service
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