COMPLETION QUESTIONS Integrated Marketing Communication

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-____________________ refers to the pursuit of a single positioning concept for an organization or its products,which is achieved by planning,coordinating,and unifying all its communication efforts.