Can the promotional mix elements be interchanged to accomplish the service organization's promotional objectives? Explain your answer.
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Q43: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q44: Describe the primary function(s)of promotion.
Q45: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q46: What is the relationship between integrated marketing
Q47: A local service provider is thinking about
Q48: How does each of the 7Ps help
Q49: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q50: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q51: COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal
Q52: A service organization wanted to enhance the
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