Service marketers who use e-servicescapes need not be concerned about developing their web pages
A)to be functionally and aesthetically appealing.
B)in a way that does not enhance its navigability and reliability.
C)to make effective use of text and graphics.
D)All of these are concerns in the development of web pages.
E)None of these are concerns in the development of web pages.

Question

Quizplus · Accepted Answer

All of these are concerns in the development of web pages. Service marketers who use e-servicescapes need to ensure that their web pages are functionally and aesthetically appealing, enhance its navigability and reliability, make effective use of text and graphics, and incorporate other important features such as security and privacy controls, easy-to-use interfaces, and responsiveness to different devices and browsers.

Service Marketers Who Use E-Servicescapes Need Not Be Concerned About