You and a business partner wanted to open a service organization.As you and your partner were planning the service setting,your partner wanted to create a servicescape that would be all things to all people.How would you respond to your partner? Explain your answer.
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Q18: The importance of a servicescape increases as
Q19: When designing a service setting,it is not
Q20: Telespace is where services such as computer
Q21: COMPLETION QUESTIONS
Service Setting or Servicescape
Frontstage
Atmospherics
Backstage
E-servicescape
Avoidance
Approach
-The _ area
Q22: Service marketers who use e-servicescapes need not
Q24: COMPLETION QUESTIONS
Service Setting or Servicescape
Frontstage
Atmospherics
Backstage
E-servicescape
Avoidance
Approach
-_ are the
Q25: Why is it important to manage the
Q26: When is it a good idea to
Q27: What is often the most important tangible
Q28: Why is it important to create a
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