According to the services marketing mix framework,
A) the traditional marketing mix is augmented with three interrelated variables that demonstrate the unique character of service products compared to physical goods.
B) services marketers are typically able to influence customer response by stressing one services marketing mix variable and not changing the other mix variables.
C) redesigning the process of service assembly to emphasize more customer participation in the service production will not typically require changes in the roles of service employees or the physical service environment.
D) All of the statements based on the services marketing mix framework are true.
E) None of the statements based on the services marketing mix framework are true.
Correct Answer:
Verified
Q1: Understanding service experiences begin with the identification
Q2: Planning is one of the 3 additional
Q4: According to the services theater framework,backstage and
Q5: According to the services marketing mix framework,decisions
Q6: All four service experience components are easily
Q7: Which of the following circumstances do NOT
Q8: According to the services marketing mix framework,
A)participants
Q9: The central aspect of any service experience
Q10: Service workers refer only to those employees
Q11: The services theater framework recognizes that service
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