According to the services marketing mix framework,
A) participants refer only to the service employees.
B) physical evidence refers to both the tangible and intangible aspects of the service.
C) process of service assembly refers to the procedures and flow of activities that contribute to the delivery of the service.
D) All of these descriptions are consistent with the services marketing mix framework.
E) None of these descriptions is consistent with the services marketing mix framework.
Correct Answer:
Verified
Q3: According to the services marketing mix framework,
A)the
Q4: According to the services theater framework,backstage and
Q5: According to the services marketing mix framework,decisions
Q6: All four service experience components are easily
Q7: Which of the following circumstances do NOT
Q9: The central aspect of any service experience
Q10: Service workers refer only to those employees
Q11: The services theater framework recognizes that service
Q12: Service frameworks perform all of listed functions
Q13: The servuction framework is visual in nature,making
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