From the "Services as Theater" framework,which of the following factors need NOT be considered by global service organizations when deciding between a standardization and adaptation strategy?
A)Actors
B)Audience
C)Setting
D)Performance
E)All of these need to be considered by global service organizations when deciding between a standardization and adaptation strategy.

Question

Quizplus · Accepted Answer

The "Services as Theater" framework suggests that all elements such as Actors (employees), Audience (customers), Setting (physical or virtual service environment), and Performance (service delivery) play crucial roles in service delivery and should be considered by global service organizations when deciding between a standardization and adaptation strategy. Each element can significantly impact how services are perceived across different cultures and markets, making them all important considerations.

From the "Services as Theater" Framework,which of the Following Factors