Recently you conducted a seminar on marketing strategy.During the seminar,a participant asked you to compare the marketing strategies of services with those of physical goods.What would you tell the seminar participant?
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Q47: COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations
Q48: Choose a service industry and describe how
Q49: What does it mean when a service
Q50: COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations
Q51: COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations
Q52: What is the difference between a mass
Q53: On her way to work,the owner of
Q54: COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations
Q56: You and a friend are thinking of
Q57: COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations
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