Which of the following statements comparing services with physical goods is FALSE?
A) Services may have tangible characteristics,whereas physical goods do not have any intangible characteristics.
B) Service organizations often require much closer contact with customers than is commonly found in manufacturing organizations.
C) It is often more difficult to standardize the quality of a service performance than it is to standardize the manufacturing of physical goods.
D) The marketing of services and physical goods can be greatly influenced by external environmental forces.
E) All of these comparisons between services and goods are false.
Correct Answer:
Verified
Q34: Which of the following conditions does NOT
Q35: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q36: Which of the following comparisons between physical
Q37: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q38: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q40: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q41: Is services marketing really different from the
Q42: During a class exercise,students were asked to
Q43: Can services and physical goods be easily
Q44: Your service organization is hiring a marketing
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