Is services marketing really different from the marketing of physical goods? Explain your answer.
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Q36: Which of the following comparisons between physical
Q37: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q38: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q39: Which of the following statements comparing services
Q40: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q42: During a class exercise,students were asked to
Q43: Can services and physical goods be easily
Q44: Your service organization is hiring a marketing
Q45: Describe the Marketing Service Triangle,its components,and the
Q46: Services are described as possessing five key
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