Question 1

Is services marketing really different from the marketing of physical goods? Explain your answer.

Accepted Answer

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Question 2

During a class exercise,students were asked to classify a list of services as either a core service or a supplemental service.To simplify the classification process,the instructor asked students to develop a decision rule for determining whether a service would be classified as a core service or as a supplemental service.What would your decision rule be?

Accepted Answer

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Question 3

Can services and physical goods be easily classified into separate categories (a goods category and a services category)? Please explain.

Accepted Answer

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Question 4

Your service organization is hiring a marketing person.One of the candidates has several years of experience marketing a physical good.During your interview,this candidate states that there is no difference between the marketing of a service and the marketing of a physical good.How would you respond to the candidate?

Accepted Answer

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Question 5

Describe the Marketing Service Triangle,its components,and the links between the components.

Accepted Answer

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Question 6

Services are described as possessing five key characteristics.Choose a service,and describe it in terms of these five characteristics.

Accepted Answer

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Question 7

What is the fundamental difference between core services and supplemental services?

Accepted Answer

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Question 8

Why is it important to study services marketing?

Accepted Answer

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Question 9

How would you respond to the statement "All services are basically the same"?

Accepted Answer

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Question 10

COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer service organizations
Services Marketing Triangle
Interactive marketing
-The _______________ is based on three key components: organizations,employees,and customers.

Accepted Answer

The answer of COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer...

Question 11

You teach at a local university that does not offer a services marketing course.After attending a services marketing conference and reviewing Fisk,Grove,and John's Services Marketing 4e,you decided to request that the course be taught.After hearing your request,your department chair asked,"Why is it important to study services marketing?" Prepare a convincing response to the question.

Accepted Answer

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Question 12

Describe how the forms of services marketing outlined in the Services Marketing Triangle relate to the role of promises in services marketing.

Accepted Answer

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Question 13

As a class exercise,students were given a list of products and asked to classify the products as goods or services.You overhear one of your classmates saying,"This is going to be easy!" How would you respond to this student?

Accepted Answer

The answer of As a class exercise,students were given a...

Question 14

COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer service organizations
Services Marketing Triangle
Interactive marketing
-_______________ is where the organization proves its commitment to serving customers.

Accepted Answer