You teach at a local university that does not offer a services marketing course.After attending a services marketing conference and reviewing Fisk,Grove,and John's Services Marketing 4e,you decided to request that the course be taught.After hearing your request,your department chair asked,"Why is it important to study services marketing?" Prepare a convincing response to the question.
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Q44: Your service organization is hiring a marketing
Q45: Describe the Marketing Service Triangle,its components,and the
Q46: Services are described as possessing five key
Q47: What is the fundamental difference between core
Q48: Why is it important to study services
Q49: How would you respond to the statement
Q50: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
Q52: Describe how the forms of services marketing
Q53: As a class exercise,students were given a
Q54: COMPLETION QUESTIONS
Deed,Performance,or Effort
Simultaneity
Intangible
Variability
Co-producer
Perishability
Rental/Access
Services
Supplementary
Business to business service organizations
Consumer
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