Which of the following most accurately describes the first step in the market entry decision process?

Question

Quizplus · Accepted Answer

The first step in the market entry decision process is to decide on the target product/market, as this will determine the overall strategy and approach for market entry. The other options listed (A, B, C, E) are important factors to consider in the decision-making process, but they come after the decision on the target product/market has been made.

Which of the Following Most Accurately Describes the First Step