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When Marketers Are Making the Decision to Enter an International

Question 1

Multiple Choice

When marketers are making the decision to enter an international market or not, the final step in the decision process is generally to:


A) decide on a control system to monitor the performance of the entered market.
B) decide on the target product/market.
C) decide on the goals of the target markets.
D) decide on the mode of entry.
E) decide on the time of entry.

Correct Answer:

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