There are six steps to follow in conducting global market research. The first step is to:

Question

Quizplus · Accepted Answer

The first step in conducting global market research is to define the research problem. Without a clear understanding of the problem or question that needs to be answered, it is impossible to develop an effective research design or determine the necessary information needs. Once the problem has been clearly defined, the research design can be developed, information needs can be determined, data can be collected, and analysis and interpretation can take place.

There Are Six Steps to Follow in Conducting Global Market