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All of the Following Are Major Challenges That a Global

Question 10

Multiple Choice

All of the following are major challenges that a global marketing researcher might face EXCEPT:


A) argument over budget expenditures between international markets.
B) complexity of research design due to environmental differences.
C) lack and inaccuracy of secondary data.
D) time and cost requirements to collect primary data.
E) coordination of multicountry research efforts.

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