A major disadvantage of the omnibus surveys is that:
A) it is usually culturally biased.
B) it is very expensive.
C) clients cannot incorporate their own questions in the survey.
D) the survey does not usually contain many consumer-related questions.
E) only a limited amount of company-relevant information is obtainable.
Correct Answer:
Verified
Q13: All of the following are steps to
Q14: All of the following are major sources
Q15: There are seven steps to follow in
Q16: The prime benefit of an omnibus survey
Q17: In marketing research, once the problem has
Q19: _ should be consulted at every step
Q20: Any research starts off with a precise
Q21: Comparability might also be hindered by the
Q22: _ reflects the degree to which a
Q23: The astute marketing researcher must be aware
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