Suppose that a consumer electronics company wants to estimate the market size for VCRs in Poland but does not have much information about that market. Instead, it
Chooses Hungary (a country for which it does have information) and uses it as an
Indicator for the market in Poland. This method of determining market size most
Resembles which of the following methods?

Question

Quizplus · Accepted Answer

The method described in the scenario is an example of using the analogy method, which involves using data from a similar market or product to make projections about the target market or product. In this case, the company is using information about the VCR market in Hungary to estimate the market size for VCRs in Poland.

Suppose That a Consumer Electronics Company Wants to Estimate the Market