To avoid the difficulty of "lumping of data" encountered in conducting international marketing research, all of the following questions should be asked
EXCEPT:
A) When were the data collected?
B) How were the data collected?
C) How much did it cost to collect the data?
D) Have the variables been redefined over time?
E) Who collected the data?
Correct Answer:
Verified
Q23: The astute marketing researcher must be aware
Q33: The purpose of _ is to get
Q33: Which of the following is not important
Q34: Comparability might also be hindered by the
Q35: As a research technique, a _ is
Q37: To make findings of cross-country market research
Q40: By far the most popular instrument to
Q43: Suppose that a consumer electronics company wants
Q44: _ is the only foolproof way to
Q45: When drawing a sample, the researcher needs
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