To make findings of cross-country market research projects meaningful, it is paramount to pursue ________________ (where scores from subjects of different
Countries should have the same meaning and interpretation).

Question

Quizplus · Accepted Answer

Scalar equivalence is the concept that scores from subjects of different countries should have the same meaning and interpretation. This is important for making findings from cross-country market research projects meaningful. Time evaluation is not relevant to this context, polar equivalence and bias equivalence are not commonly used terms in market research, and focus equivalence is not relevant to ensuring the comparability of scores.

To Make Findings of Cross-Country Market Research Projects Meaningful, It