As a research technique, a ________________ is a loosely structured free-flowing discussion among a small group of target customers facilitated by a professional
Moderator.

Question

Quizplus · Accepted Answer

A focus group is a research technique where a professional moderator conducts a loosely structured free-flowing discussion with a small group of target customers. The purpose of this technique is to gain insights into customer attitudes and preferences towards a product, service, or concept. The other options (A, B, C, and E) do not accurately describe this research technique.

As a Research Technique, a ________________ Is a Loosely Structured