Black & Decker, a U.S. hand tool manufacturer, adopted a(n) __________________ perspective by standardizing and streamlining components such as motors and rotors
While maintaining a wide range of product lines creating a universal image for its
Products.

Question

Quizplus · Accepted Answer

The adoption of a universal image for its products, along with standardizing and streamlining components, suggests that Black & Decker is using a global marketing perspective. This approach involves standardizing marketing and production strategies across different countries while still maintaining a wide range of product lines.