If international marketing is taken to the extreme, a company may establish an independent foreign subsidiary in each and every foreign market and have each of
The subsidiaries operate independently of each other without any measurable
Headquarters control. This special case is called:

Question

Quizplus · Accepted Answer

The scenario described in the question is representative of multidomestic marketing. This involves creating a separate marketing strategy for each foreign market, with little or no coordination or control from the headquarters. This approach allows for maximum autonomy to each subsidiary, but it can also lead to inconsistencies in branding, messaging, and overall performance.

If International Marketing Is Taken to the Extreme, a Company