Linked to the brand name is a collection of assets and liabilities called ____________.

Question

Quizplus · Accepted Answer

Brand equity refers to the value and reputation that a brand has built up over time through various factors such as marketing, customer experience, and quality of products or services. These factors create a collection of assets (such as customer loyalty and recognition) and liabilities (such as potential for negative associations) that make up the overall value of the brand.

Linked to the Brand Name Is a Collection of Assets