Global Marketing Management

2 k
Questions
2 k
Flashcards
19
Quizzes
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Quiz 1 (108 Questions + Flashcards)

Globalization Imperative

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Quiz 2 (99 Questions + Flashcards)

Economic Environment

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Quiz 3 (102 Questions + Flashcards)

Financial Environment

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Quiz 4 (111 Questions + Flashcards)

Global Cultural Environment and Buying Behavior

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Quiz 5 (104 Questions + Flashcards)

Political and Legal Environment

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Quiz 6 (101 Questions + Flashcards)

Global Marketing Research

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Quiz 7 (90 Questions + Flashcards)

Global Segmentation and Positioning

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Quiz 8 (112 Questions + Flashcards)

Global Marketing Strategies

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Quiz 9 (101 Questions + Flashcards)

Global Market Entry Strategies

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Quiz 10 (101 Questions + Flashcards)

Global Product Policy Decisions I: Developing New Products for Global Markets

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Quiz 11 (89 Questions + Flashcards)

Global Product Policy Decisions Ii: Marketing Products and Services

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Quiz 12 (106 Questions + Flashcards)

Global Pricing

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Quiz 13 (94 Questions + Flashcards)

Communicating With the World Consumer

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Quiz 14 (101 Questions + Flashcards)

Sales and Cross-Cultural Management

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Quiz 15 (116 Questions + Flashcards)

Global Logistics and Distribution

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Quiz 16 (100 Questions + Flashcards)

Export and Import Management

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Quiz 17 (89 Questions + Flashcards)

Planning, Organization, and Control of Global Marketing Operations

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Quiz 18 (96 Questions + Flashcards)

Marketing Strategies for Emerging Markets

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Quiz 19 (80 Questions + Flashcards)

Global Marketing and the Internet

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