Question 1

In an advertising message,the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of
The following constraints on international promotion?

Accepted Answer

The translation error in this example is due to a language barrier, making it an example of language constraints on international promotion.

Question 2

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market,which of the following is probably the easiest
Solution to the problem?

Accepted Answer

Involving ad agencies from the host country's environment is the best solution as they will have a better understanding of the local culture, language and customs, which can aid in avoiding translation errors and cultural misunderstandings.

Question 3

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede.One dimension refers to the extent that people within the culture
Prefer structured situations with clear cut rules and little ambiguity.This dimension
Would best be described as:

Accepted Answer

The dimension described in the question, the extent to which people prefer structured situations and clear-cut rules with little ambiguity, is the dimension of uncertainty avoidance. This is one of the dimensions included in Hofstede's cultural classification scheme. Power distance relates to the extent to which power is distributed unequally in a society, individualism pertains to the degree of emphasis placed on individual vs. group achievement, and masculinity versus femininity relates to the values placed on traditionally masculine (e.g. competitiveness) or feminine (e.g. compassion) traits. Long-termism is not one of Hofstede's dimensions.

Question 4

In an advertising message,the original slogan was "When I used this shirt,I felt good." The translation in a foreign market was "Until I used this shirt,I felt good."
This would be an example of which of the following types of translation errors?

Accepted Answer

This is an example of simple carelessness because the translation error changes the meaning of the original slogan in a way that suggests a negative experience with the product, rather than a positive one, due to a lack of attention to detail in the translation process.

Question 5

All of the following are language barriers that can be identified as typical international translation errors EXCEPT:

Accepted Answer

The answer of All of the following are language barriers...

Question 6

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede.All of the following are dimensions of a value system used in
The cultural classification scheme EXCEPT:

Accepted Answer

The cultural classification scheme developed by Geert Hofstede includes dimensions such as power distance, uncertainty avoidance, individualism, masculinity, and long-term orientation. "Possessions" is not one of the dimensions included in this framework.

Question 7

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher
Geert Hofstede.One dimension refers to the degree of inequality that is seen as
Acceptable within the country.This dimension would best be described as:

Accepted Answer

The dimension that refers to the degree of inequality accepted within a country is called power distance, which is one of the dimensions in Hofstede's cultural classification scheme.

Question 8

In international marketing,advertising to some extent is a _________________ phenomenon.

Accepted Answer

Advertising is a cultural phenomenon in international marketing because it is shaped by the cultural values, beliefs, attitudes, and behaviors of the target market. Advertisers need to understand the cultural context to create effective advertising messages that resonate with the target audience. Cultural differences can affect advertising strategies, such as the choice of language, symbols, colors, tone, and humor. Therefore, advertising in international marketing requires cultural sensitivity, adaptation, and localization to avoid misunderstandings, offense, or failure.

Question 9

In Britain,one U.S.advertiser ran a campaign that centered around the slogan "You can use no finer napkin at your dinner table." In Britain,some people use
The word "napkin" for the word "diapers." This would be an example of which of
The following types of translation errors?

Accepted Answer

The answer of In Britain,one U.S.advertiser ran a campaign that...

Question 10

Many of the trickiest promotional issues occur in the domain of _________________.

Accepted Answer

The answer of Many of the trickiest promotional issues occur...

Question 11

Translation errors include:

Accepted Answer

Translation errors can occur due to simple carelessness or mistakes, as well as when words have multiple meanings or when idiomatic expressions are used that do not have a direct translation. Therefore, all of the above options are potential sources of translation errors.

Question 12

Of the barriers that face a foreign company when attempting to promote products in a foreign market,___________________ are arguably the biggest stumbling block
To successful advertising in the foreign market.

Accepted Answer

Cultural constraints or barriers can be the biggest hindrance to successful advertising in a foreign market. Different cultures have different values, beliefs, and customs that can make the advertising message ineffective or even offensive to the target audience. It is essential to understand the cultural nuances and adapt the message and content accordingly. Other barriers, such as language barriers, advertising regulations, local attitudes toward advertising, and poor media infrastructure, can also pose challenges. However, cultural constraints are usually the most significant hurdle to overcome.

Question 13

In international marketing,numerous promotional efforts misfire because of ____________________ -related problems.

Accepted Answer

Language-related problems often lead to misunderstandings in promotional materials, causing international marketing efforts to misfire. Cultural nuances, idiomatic expressions, and direct translations can distort the intended message.

Question 14

___________________ is one of most formidable barriers that international advertisers need to surmount.

Accepted Answer

Language is often cited as one of the biggest challenges faced by international advertisers, as it requires not only translating their message into the local language, but also understanding cultural nuances and preferences in order to effectively communicate with the target audience.

Question 15

If ads in a foreign country stress performance,success,and completion,they would probably be focusing on which of the following cultural classification schemes as a
Way to reach a segment of the population where this dimension was high or
Important.

Accepted Answer

The cultural classification scheme of masculinity emphasizes competition, assertiveness, and the pursuit of success and achievement, which aligns with the focus on performance, success, and completion in the ads.

Question 16

To solve language-related barriers,companies in international markets should use __________________ advertising agencies.

Accepted Answer

Local advertising agencies have a better understanding of the language and cultural nuances of the target market. They can provide insights and create advertisements that are more effective in communicating with the local audience. Regional and global agencies may not have the same level of understanding and may not be able to create culturally appropriate campaigns. Transnational agencies operate across multiple countries, but they may not have a deep understanding of each market they operate in. Domestic agencies may be too limited in their scope to provide effective solutions for international markets.

Question 17

All of the following are strategies for dealing with translation problems in a foreign market EXCEPT:

Accepted Answer

The answer of All of the following are strategies for...

Question 18

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets,cultural constraints can pose huge
Difficulties.The trickiest problem within this category is usually posed by:

Accepted Answer

The host country's religion(s) can often pose a significant cultural constraint for international marketers. Different religions have varying values, beliefs, and taboos, which can affect the way products and services are marketed and received in a foreign market. Advertisements that may be considered appropriate in one culture may be seen as offensive or disrespectful in another culture with different religious beliefs. Therefore, it is important for international marketers to understand and respect the host country's religions and consider them in their advertising strategies.

Question 19

In an advertising message,the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of
The following types of translation errors?

Accepted Answer

The answer of In an advertising message,the original slogan was...

Question 20

In Spanish,five different words can be used for the word "tires" (cauchos,cubiertas, gomas,llantas,and neumaticos).Obviously,this might present problems in
Advertising.This would be an example of which of the following types of translation
Errors?

Accepted Answer

This is an example of a multiple-meaning word, where the same object (tires) can be referred to using different words in the target language. This can cause confusion and miscommunication in advertising.

Quiz 13: Communicating With the World Consumer

In an advertising message,the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of The following constraints on international promotion?

Given that so many errors can occur with translation and misunderstanding of advertising in the foreign market,which of the following is probably the easiest Solution to the problem?

In an advertising message,the original slogan was "When I used this shirt,I felt good." The translation in a foreign market was "Until I used this shirt,I felt good." This would be an example of which of the following types of translation errors?

All of the following are language barriers that can be identified as typical international translation errors EXCEPT:

One framework that helps with studying the influence of culture on global advertising is the cultural classification scheme developed by Dutch researcher Geert Hofstede.All of the following are dimensions of a value system used in The cultural classification scheme EXCEPT:

In international marketing,advertising to some extent is a _________________ phenomenon.

In Britain,one U.S.advertiser ran a campaign that centered around the slogan "You can use no finer napkin at your dinner table." In Britain,some people use The word "napkin" for the word "diapers." This would be an example of which of The following types of translation errors?

Many of the trickiest promotional issues occur in the domain of _________________.

Translation errors include:

Of the barriers that face a foreign company when attempting to promote products in a foreign market,___________________ are arguably the biggest stumbling block To successful advertising in the foreign market.

In international marketing,numerous promotional efforts misfire because of ____________________ -related problems.

___________________ is one of most formidable barriers that international advertisers need to surmount.

If ads in a foreign country stress performance,success,and completion,they would probably be focusing on which of the following cultural classification schemes as a Way to reach a segment of the population where this dimension was high or Important.

To solve language-related barriers,companies in international markets should use __________________ advertising agencies.

All of the following are strategies for dealing with translation problems in a foreign market EXCEPT:

When considering barriers that are faced by international marketers attempting to successfully advertise in foreign markets,cultural constraints can pose huge Difficulties.The trickiest problem within this category is usually posed by:

In an advertising message,the original slogan was "Body by Fisher." The translation in a foreign market was "Corpse by Fisher." This would be an example of which of The following types of translation errors?

In Spanish,five different words can be used for the word "tires" (cauchos,cubiertas, gomas,llantas,and neumaticos) .Obviously,this might present problems in Advertising.This would be an example of which of the following types of translation Errors?