A firm in South America wants to open a TJ Soft store in a shopping mall.What is the best approach for this firm?
A)strategic alliance
B)licensing agreement
C)franchise
D)foreign subsidiary

Question

Quizplus · Accepted Answer

Franchising would be the best approach for the firm in South America to open a TJ Soft store in a shopping mall. This approach would allow the South American firm to use the TJ Soft brand and business model while also providing them with support in areas such as marketing, training, and operations. Additionally, franchising would allow the TJ Soft company to expand their brand and reach in South America without having to bear the full financial risk and responsibility of opening a foreign subsidiary.

A Firm in South America Wants to Open a TJ