____ uses business rules tied to customer-supplied preferences or online behavior to determine the most appropriate page views and product information to display when a user visits a Web site.
A) Click-stream data
B) Spyware
C) Rules-based personalized software
D) Contextual commerce software

Question

Quizplus · Accepted Answer

The description matches the definition of rules-based personalized software. Click-stream data refers to the data gathered from users' browsing behavior, spyware is a type of malicious software, and contextual commerce software deals specifically with the recommendation of products for purchase based on contextual information.

____ Uses Business Rules Tied to Customer-Supplied Preferences or Online