Which of the following is a process that is part of supply chain management that determines the market for a company's products by taking into account all the factors that can affect consumer choices,including pricing,promotions,and advertising activities?
A)Demand planning
B)Asset management
C)Cooperative marketing
D)Contingency forecasting

Question

Quizplus · Accepted Answer

Demand planning is the process of determining the market for a company's products, taking into account all the factors that can affect consumer choices, including pricing, promotions, and advertising activities. It involves forecasting future demand for a company's products and creating a plan to meet that demand while minimizing inventory costs and other supply chain expenses. Asset management, cooperative marketing, and contingency forecasting are all important components of supply chain management, but they do not specifically relate to determining market demand for a company's products.

Which of the Following Is a Process That Is Part