Which of the following is the objective of customer relationship management (CRM)software?
A)To capture data about every contact a company has with a customer through every channel and to store it in the system
B)To attract potential customers to the company's Web site through the use of Web page banner ads that display graphics and include a hyperlink to the advertisers' Web site
C)To rate customers according to their loyalty toward the company and provide incentives to them
D)To implement build-to-order processes that enable inexpensive customization of products and services to precisely meet the needs of individual customers

Question

Quizplus · Accepted Answer

The objective of customer relationship management software is to capture data about every contact a company has with a customer through every channel and to store it in the system. This helps the company build a better understanding of its customers and their preferences, which can be used to personalize marketing efforts, provide better customer service, and increase customer loyalty.

Which of the Following Is the Objective of Customer Relationship