Which of the following key features of a customer relationship management (CRM)system has the ability to evaluate customer data to identify ways to increase revenue and decrease costs and identify the firm's "best customers"?
A)Contact management
B)Analysis
C)Automation
D)Sales management

Question

Quizplus · Accepted Answer

The key feature that has the ability to evaluate customer data to identify ways to increase revenue and decrease costs and identify the firm's "best customers" is Analysis. Contact management refers to managing and organizing customer data and interactions, automation refers to automating tasks such as email campaigns and scheduling appointments, and sales management refers to managing the sales process and tracking sales performance.

Which of the Following Key Features of a Customer Relationship