Question 1

Web developers can easily block Google from indexing their otherwise publicly accessible content.

Accepted Answer

Web developers can use the robots.txt file or meta tags to block search engine bots from crawling and indexing their content.

Question 2

Google's largest source of income is allowing any organization to pay for higher placement in search engine query results.

Accepted Answer

Google's largest source of income is through advertising revenue generated by its various advertising platforms such as Google AdWords and AdSense, which allow businesses to advertise through various channels such as search results, websites, and mobile applications. Google does not allow organizations to pay for higher placement in its organic search engine results.

Question 3

Much of the technology used by Google consists of components such as microprocessors and hard drives that might be found in conventional home computers.

Accepted Answer

Many of the components used by Google can also be found in home computers.

Question 4

Google earns more annual advertising dollars than any other U.S. media company.

Accepted Answer

According to eMarketer's 2021 report, Google earns more annual advertising dollars than any other U.S. media company.

Question 5

Market capitalization refers to the value of a firm calculated by multiplying its _____ by the number of shares.

Accepted Answer

The answer of Market capitalization refers to the value of...

Question 6

The bulk of Google's revenue comes from _____.

Accepted Answer

The majority of Google's revenue comes from advertising, specifically from its AdWords and AdSense programs.

Question 7

A(n) _____ is a search performed on Google or any other search engine.

Accepted Answer

A search performed on Google or any other search engine is referred to as a query, which is the act of inputting words or phrases into a search engine to retrieve a list of relevant websites.

Question 8

If a firm's pages are not near the top of query results, customers may never discover its Web site. This has led to _____ becoming a critical function for many marketing organizations.

Accepted Answer

The statement mentions that if a firm's pages are not near the top of query results, customers may never discover its website. Therefore, to ensure that a website appears among the top search results, firms need to optimize their website's content for search engines. Hence, search engine optimization (SEO) has become a critical function for many marketing organizations.

Question 9

_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is trying to promote.

Accepted Answer

The process described is known as link fraud, where multiple fake websites are created with the sole purpose of boosting the popularity and search engine ranking of the target website. This is a manipulative practice that violates the terms of service of most search engines and can lead to penalties or even legal consequences.

Question 10

In recent years, online advertising has been growing fast, but growth has not been as fast as the growth in television advertising.

Accepted Answer

This statement is incorrect. In recent years, online advertising has been growing at a faster rate than television advertising. According to eMarketer, digital advertising surpassed TV advertising in terms of spending in 2017 and the gap has been widening since then.

Question 11

If a Web site is not the first page on a public server, it isn't linked to from another public page, and no one has submitted the link to Google for indexing, then it will not appear in Google results.

Accepted Answer

Google's search engine crawlers must discover a website and its pages in order to index and display them in search results. If none of the aforementioned actions occur, it is unlikely that the website will be indexed by Google.

Question 12

Which of the following statements holds true for search engine optimization (SEO)?

Accepted Answer

SEO (search engine optimization) refers to the process of improving a page's organic search results, which means improving the visibility and ranking of a website or webpage in the non-paid (organic) search engine results page (SERP). It does not refer to online ads, unindexed content, temporary storage spaces or software that traverses web links.

Question 13

JCPenny was one of Google's largest advertisers, spending millions a month in ads, yet Google punished the firm in search rankings when it detected that Penny violated Google's policies on gaming search results.

Accepted Answer

This statement is true. JCPenny was one of Google's top advertisers, but in 2011, it was discovered that the company had been manipulating search results by paying for links to its website, which violated Google's policies. As a result, Google demoted JCPenny's search rankings for several months.

Question 14

When performing a search via Google or another search engine, a user actually searches what amounts to a copy of the Web, stored and indexed on the search engines' computers.

Accepted Answer

Search engines have their own databases of websites they have crawled and indexed, which users search through when using the search engine. This is how search engines are able to quickly provide relevant results to user queries.

Question 15

Google offers employees___________________ the ability to work the equivalent of one day a week on new projects that interest them.

Accepted Answer

The answer of Google offers employees___________________ the ability to work...

Question 16

Cache is a temporary storage space used to speed computing tasks.

Accepted Answer

Cache is a type of memory that stores frequently used data or instructions for quick access, which helps to speed up computing tasks.

Question 17

Which of the following parameters significantly influences the rank of a Web page in Google's search results?

Accepted Answer

The answer of Which of the following parameters significantly influences...

Question 18

Google's stated mission is to:

Accepted Answer

Google's stated mission is to organize the world's information and make it universally accessible and useful. This mission statement emphasizes the importance of providing easy access to information that is relevant and useful to people across the world. It also highlights the company's commitment to organizing and presenting information in a way that is user-friendly and accessible to as many people as possible.

Question 19

____________ is the category of online advertising that captures the most advertising dollars.

Accepted Answer

The answer of ____________ is the category of online advertising...

Question 20

Which of the following represents the market capitalization of a firm?

Accepted Answer

Market capitalization is calculated by multiplying the current share price by the total number of outstanding shares of a company.

Quiz 18: Google in Three Parts: Search, Online Advertising, and an Alphabet of Opportunity