Which of the following practices is most consistent with the "conversation" model of communication discussed in your textbook?
A) Television advertising
B) Sending emails to customers promoting a product or distributing a coupon
C) Responding to customer posts on the company Facebook page
D) Issuing a press release to regional and national news media

Question

Quizplus · Accepted Answer

Responding to customer posts on the company Facebook page allows for a conversation to take place between the customer and the company. It is a two-way communication model where both parties can exchange information and feedback. The other options listed are more one-way communication models where the company is primarily sending information out to the audience.

Which of the Following Practices Is Most Consistent with the "Conversation