Tom is a community manager in his company's marketing department. He is attempting to measure the effectiveness of using Twitter to promote his organization. He regularly tracks the number of followers, number of times others mention his company in their tweets, and the number of times people retweet his company's messages. Tom is using which of the following types of social media metrics?

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The Answer of Tom is a community manager in his company's marketing department. He is attempting to measure the effectiveness of using Twitter to promote his organization. He regularly tracks the number of followers, number of times others mention his company in their tweets, and the number of times people retweet his company's messages. Tom is using which of the following types of social media metrics?

Tom Is a Community Manager in His Company's Marketing Department