Question 1

Much of the world's data is stored in files that can only be read by the programs that created them. With ____________, the information in these files can be tagged with information describing the nature of the data, where it came from, or how it's arranged so that the files can be read and used by a wide variety of applications.

Accepted Answer

Metadata is information that describes data. It can be added to files to help make them more easily searchable and usable by a wider range of programs. This allows for greater interoperability between different computer systems and software applications. Syntax flags are specific codes used to identify specific types of data within a file, while key words are words or phrases used to describe the content of a document or file. Web indicators refer to various types of data used for tracking and analytics purposes on the internet, and are not directly related to file formats or data interoperability.

Question 2

Ryan is collecting data in an attempt to show how the company's social media activity directly influenced sales revenue. For instance, he is looking at metrics like the probability that a customer purchases a product after reading a blog post or visiting the company's Facebook page. The metrics that Ryan is using are most likely ____________________.

Accepted Answer

The answer of Ryan is collecting data in an attempt...

Question 3

Susan is attempting to measure the impact of social media on her company's ability to reach certain objectives. She is collecting information related to these objectives like 1) increases in traffic to her company's Web site, 2) increases in request for product information, and 3) changes in the number of people who download informational brochures from the Web. Most likely, Susan is using what type of social media metrics?

Accepted Answer

Susan is collecting information related to specific objectives, which falls under tactical metrics. Tool based metrics are related to the specific tools used for social media, strategic metrics are focused on overall business goals, and ROI metrics measure the return on investment.

Question 4

ROI metrics have inherent appeal to managers because they address the need of the business organization to engage in activities that will contribute to ________________.

Accepted Answer

ROI metrics are designed to measure the financial return generated by an investment or activity. Therefore, they are directly linked to revenue goals and are a valuable tool for managers to ensure that they are engaging in activities that contribute to the financial success of the organization. While customer satisfaction, product awareness, and employee retention are important goals for a business, they are not necessarily directly tied to financial returns and may require different metrics to evaluate their effectiveness.

Question 5

Tim Berners-Lee is the director of the ____________________, the organization working on programming standards designed to make it possible for data, information, and knowledge to be shared even more widely across the Internet.

Accepted Answer

Tim Berners-Lee is the director of the World Wide Web Consortium (W3C), which is responsible for creating and updating web standards that enable global interoperability and usability of the internet.

Question 6

The use of social media tools to enhance communication and decision making across the supply chain is called ______________.

Accepted Answer

Using social media tools to improve communication and decision-making in the supply chain is known as Supply Chain Management 2.0 (SCM 2.0). Social distribution (A) refers to using social media platforms to distribute products or services. Channel member conversations (C) and engaging distribution channels (D) are part of overall supply chain management but do not specifically refer to the use of social media tools.

Question 7

Traditionally, business organizations developed media objectives around various behavioral models called ________________.

Accepted Answer

Business organizations traditionally developed media objectives around various behavioral models called response hierarchies.

Question 8

Most large and medium-sized companies utilize an Intranet for __________________.

Accepted Answer

An Intranet is a private network that is only accessible by an organization and its employees. It is used for internal communication, collaboration, and sharing of information. Therefore, the best choice is D, as it is the main purpose of an Intranet in most companies. A, B, and C are not typically a primary purpose of an Intranet.

Question 9

The current Web 2.0) is sometimes called the social Web. The next evolution of the Web 3.0) is referred to as the ________________ Web.

Accepted Answer

The term "Semantic Web" is commonly used to describe the next evolution of the internet. This refers to a more connected web where data and information are semantically linked and can be understood by machines. The Semantic Web is intended to make browsing more intuitive and efficient, as well as promote better communication between computers and human users.

Question 10

The majority of businesses use social media for marketing. Which of the following was not one of the other uses of social media listed in your textbook?

Accepted Answer

The other options listed (recruiting employees, product development, and customer service) are all common uses of social media for businesses, as they allow for direct communication with potential employees, customers, and the public. While social media can be used for financial management in terms of monitoring brand reputation and driving sales, it is not a primary use and was not listed as such in the textbook.

Question 11

Tom is a community manager in his company's marketing department. He is attempting to measure the effectiveness of using Twitter to promote his organization. He regularly tracks the number of followers, number of times others mention his company in their tweets, and the number of times people retweet his company's messages. Tom is using which of the following types of social media metrics?

Accepted Answer

The answer of Tom is a community manager in his...

Question 12

Every year, more and more companies report that their spending on traditional media _______________, while the resources they plan to devote to social media is _____________.

Accepted Answer

The sentence states that spending on traditional media is declining while resources planned for social media is increasing. Only option C fits this description.

Question 13

Why are many recruiters reducing their use of traditional job posting sites like monster.com and careerbuilder.com?

Accepted Answer

Many recruiters are reducing their use of traditional job posting sites like Monster.com and CareerBuilder.com because these sites often overwhelm recruiters by generating hundreds of applications from unqualified candidates. This makes it difficult for them to find the right candidate efficiently.

Question 14

Which of the following is not one of the four basic categories of social media metrics described in your textbook?

Accepted Answer

The four basic categories of social media metrics, as described in the textbook, are: tool based metrics, tactical metrics, engagement metrics, and ROI metrics. Managerial metrics are not included in the basic categories.

Question 15

Instead of requiring mangers to wait for monthly or quarterly reports for assessing progress toward goals, many companies now feed social media metrics continuously into ________________, giving managers access to real time data.

Accepted Answer

Performance dashboards are commonly used to display real-time data and metrics for quick assessment and decision making.

Question 16

An important principle supporting the use of metrics is: You cannot manage what you do not ___________________.

Accepted Answer

The principle is emphasizing the importance of measuring something in order to effectively manage it. Without a clear understanding of the metrics, there is no way to monitor progress, identify areas for improvement, or make necessary adjustments to achieve desired outcomes. Therefore, measuring is critical to effective management.

Question 17

Which of the following is not one of the new languages or protocols described in your text for describing the content of data files on the Web?

Accepted Answer

The new languages or protocols described in the text for describing the content of data files on the Web are RDF (Resource Description Framework), OWL (Web Ontology Language), and SPARQL (SPARQL Protocol and RDF Query Language). DDFL (Data File Label Language) is not mentioned in the text.

Question 18

According to your textbook, Intranets need to evolve and improve by _________________.

Accepted Answer

Adding social features such as file sharing, blogging, wikis, and social bookmarking can improve communication and collaboration among employees and enhance knowledge sharing within the organization. It can also lead to increased efficiency and productivity. The other options - Becoming less expensive to manage and maintain, providing managers with greater control, and providing greater access to consumers - are not necessarily essential for improving Intranets.

Question 19

Studies conducted between 2009 and 2012 suggest that between 70 and 88 percent of companies use LinkedIn as part of their ____________________.

Accepted Answer

The studies conducted suggest that LinkedIn is primarily used as part of the recruiting process by a high percentage (between 70 and 88 percent) of companies.

Question 20

Perhaps the biggest challenge associated with measuring the success of social media activity is that ______________________.

Accepted Answer

While all of the options can present challenges for measuring social media success, option B is the most accurate. Without standard approaches and metrics, it can be difficult to compare results accurately and make informed decisions about social media strategy.

Quiz 8: Web 2.0 and Social Media