Question 1

__________________ involves the use of Internet technology to deliver information and public services to citizens, business partners, and suppliers of government entities, and people who work in the public sector.

Accepted Answer

The term "E-Government" specifically refers to the use of internet technology to provide public services and information to citizens, businesses, and others involved with government entities. Choices A, B, and C are not as specific and could refer to a variety of online activities.

Question 2

Which of the following is not one of the three major categories of online government transactions discussed in your textbook?

Accepted Answer

The three major categories of online government transactions discussed in the textbook are G2C (Government-to-Consumer), G2B (Government-to-Business), and G2G (Government-to-Government). G2NP (Government-to-Non-Profits) is not one of the categories discussed in the textbook.

Question 3

According to your textbook, the use of _________________ has already saved the government billions of dollars while at the same time, increasing government productivity and efficiency.

Accepted Answer

The textbook mentions that cloud computing tools have already saved the government billions of dollars and increased productivity and efficiency.

Question 4

________________________ is an umbrella term that describes practices associated with increasing the likelihood that a company will appear in search results when people conduct Internet searches using terms or phrases related to a product or company.

Accepted Answer

The term that describes practices associated with increasing the likelihood that a company will appear in search results when people conduct Internet searches using terms or phrases related to a product or company is search engine marketing (SEM). Search promotions and results oriented advertising are not commonly used terms in this context, and online advertising is a broader term that may encompass various forms of advertising beyond those associated with search engines.

Question 5

Implementation of e-commerce requires support services. Which of the following is not a major e-commerce support service described in your textbook?

Accepted Answer

E-Search is not listed as a major e-commerce support service in standard references. E-commerce support services typically include E-infrastructure (the basic physical and organizational structures needed for the operation of a society or enterprise), E-Communities (online communities that support social interaction and user contributions), and E-Processes (the methods and procedures for conducting electronic business operations).

Question 6

In response to the increased use of smartphones and tablets by citizens, many state and local governments are developing ___________________ .

Accepted Answer

Many state and local governments are developing mobile apps to curb drunk driving as a response to the increased use of smartphones and tablets, aiming to enhance public safety and reduce incidents related to impaired driving.

Question 7

In the B2B _____________________ model, organizations sell their products or services to other organizations from their own private e-marketplace or from a third-party site.

Accepted Answer

The sell-side marketplace model is used by organizations to sell their products or services to other organizations from their own private e-marketplace or from a third-party site. This model is focused on the needs of the sellers and provides a platform for them to offer their products and services to potential buyers. The other options do not specifically address the selling of products or services by organizations to other organizations.

Question 8

The Internet introduced the concept of ________________, which enabled marketers and advertisers to communicate more effectively with consumers. For instance, consumers can click on an ad to obtain more information or send an email to ask a question.

Accepted Answer

Interactive marketing refers to the ability of marketers to engage with consumers in a two-way dialogue through various digital channels, such as social media, emails, and websites. This allows marketers to gather feedback, respond to inquiries, and provide personalized experiences to consumers. The other options, direct marketing and e-communications, are more general terms that do not specifically emphasize the interactive nature of digital marketing. Bi-modal promotions is not a recognized term in marketing.

Question 9

______________________ refers to the re-engineered procurement process using e-business technologies and strategies.

Accepted Answer

E-procurement specifically refers to the use of electronic technologies and strategies in the procurement process, indicating a re-engineered approach to traditional procurement methods. Enhanced, strategic, and streamlined procurement are all general terms that could encompass the use of e-business technologies, but they do not specifically denote this approach in the way that e-procurement does.

Question 10

Which of the following are the two basic goals of e-procurement?

Accepted Answer

The two basic goals of e-procurement are to control costs and simplify processes. While improved product quality and rapid order fulfillment are desirable outcomes, they are not the primary goals of e-procurement.

Question 11

eBay is a popular web site where private individuals can place objects for sale. Potential buyers bid on the items, with the item going to the highest bidder. This form of selling is called an) _______________ auction.

Accepted Answer

eBay uses a forward auction model where sellers list items for sale and buyers place bids until the highest bid wins the item.

Question 12

_________________ is a constantly evolving discipline-part science, part creative strategy-which attempts to achieve higher search rankings based on the design and content of a web site.

Accepted Answer

Search engine optimization (SEO) is the constantly evolving discipline and strategy that aims to improve the rankings of a website in search engines, based on both its design and content. It involves various techniques and tactics such as keyword research, on-page optimization, content creation, link building, and more, all aimed at making a website more visible and authoritative to search engines.

Question 13

________________ involves paying search engines to display links to a company's Website alongside organic search results in areas designated for paid or sponsored ads.

Accepted Answer

Pay per click advertising (PPC) involves paying search engines to display links to a company's website alongside organic search results in areas designated for paid or sponsored ads. This advertising model enables businesses to attract relevant traffic to their website and only pay when a user clicks on their ad.

Question 14

Exchanges are sites where many buyers and sellers conduct business transactions. ___________ exchanges serve many industries that use the same products or services

Accepted Answer

Horizontal exchanges serve many industries that use the same products or services, such as office supplies or cleaning materials, by facilitating transactions between buyers and sellers across different industries.

Question 15

Organic search results are determined by __________________________________.

Accepted Answer

Organic search results are determined by the combination of web site design and the search engine's algorithm for determining search result listings. It is not influenced by the amount a company is willing to pay or the number of people conducting searches using particular key words or phrases. Organic search results are largely uncontrollable factors as companies cannot directly manipulate the algorithm used by search engines.

Question 16

Google's Adwords is a program that companies use when implementing an) ____________________ advertising strategy.

Accepted Answer

Google's Adwords is a program used for Pay Per Click (PPC) advertising, where companies pay each time a user clicks on their ads. This is different from Search Engine Optimization (SEO), which is focused on improving a website's visibility in organic search results, and online display ads which are banner ads placed on websites.

Question 17

E-sourcing refers to many different methods of _________________ .

Accepted Answer

E-sourcing specifically refers to digital procurement methods, including online auctions, requests for proposals (RFPs), and vendor management systems (VMS). It does not pertain to digital distribution, selling goods and services to consumers, or order fulfillment.

Question 18

Needed services such as temporary help or extra space are traded on an as-needed basis on ______________ exchanges.

Accepted Answer

Functional exchanges are designed for specific types of products or services that are needed by multiple industries. Temporary help and extra space fall under this category as they can be required by a variety of businesses in different industries. Industrial exchanges are focused on the trading of goods and supplies specific to particular industries. Horizontal and vertical exchanges are not relevant to this scenario.

Question 19

Exchanges are sites where many buyers and sellers conduct business transactions. ___________ exchanges serve one industry

Accepted Answer

Vertical exchanges serve one industry (e.g., automotive, chemical) along the entire supply chain, focusing on specific industry needs and facilitating transactions between buyers and sellers within that industry.

Question 20

E-tailers face challenges that can interfere with the growth of their online marketing efforts. For instance, regular brick and mortar distributors may feel threatened if a manufacturer who normally supplies their products attempts to sell products directly to consumers online. This is an example of __________________.

Accepted Answer

The scenario described is an example of channel conflict, where there is tension between different levels of distribution channels.

Quiz 6: E-Commerce Models and Strategies