Fred Meyer, a Chain of Retail Stores in the Pacific

Fred Meyer, a chain of retail stores in the Pacific Northwest, has a page on their Web site that pulls address, phone number, store hours, and driving distance information from a variety of sources and plots it onto a digital map created by Bing Microsoft) . Consumers can even generate turn by turn instructions for driving to a specific store location. This kind of multi-source, information rich application is called _________________.

A) Cooperative IT integration
B) Data merge or data merger
C) Synching or a data sync
D) A consumer mashup