Stan Marsh is V.P. of sales at Ski Warehouse, a chain of snow sports equipment outlets throughout the rocky mountain and northwest regions of the United States, The company was built over time by purchasing successful independent sporting equipment retailers. Stan now finds it difficult to evaluate some of his store locations because they report their sales figures on a quarterly basis rather than monthly as do the stores in the rest of the company. This is an example of which of the following factors that cause information deficiencies cited in your text?
A) Lost or bypassed data
B) User-fierce interfaces
C) Data silos
D) Non-standardized data

Question

Quizplus · Accepted Answer

The situation described is an example of non-standardized data. The company has a standardized practice of reporting monthly sales figures, but some locations report on a quarterly basis, which creates a discrepancy in the data being collected and makes it difficult for the V.P. of sales to evaluate those locations.

Stan Marsh Is V