Jackson Stiles is a marketing manager for Rose City Hardware, a privately owned hardware store in Portland, OR. His boss has told him to make sure each product earns at least a 25% profit margin after all costs are accounted for. When new products come into the store, Jackson enters information to his store's DSS about the product, shipping and promotional costs associated with carrying the product. The DSS then calculates a target price based on this information. Jackson is using the DSS to conduct a ________________.
A) Input-Output analysis
B) Factor analysis
C) Goal seeking analysis
D) What-if-analysis

Question

Quizplus · Accepted Answer

Jackson is using the DSS to determine the target price, which is based on achieving a specific goal of a 25% profit margin after accounting for all costs. This is an example of goal seeking analysis, which involves finding the input values that will result in a desired output. Input-output analysis involves analyzing the relationships between inputs and outputs, factor analysis involves identifying underlying factors that explain a set of variables, and what-if analysis involves exploring the effects of different scenarios on outcomes.

Jackson Stiles Is a Marketing Manager for Rose City Hardware