Phrases such as "Do it now" and "Act today" should be used to urge immediate action because _____.
A) readers prefer the commanding tone of such words
B) they emphasize the we-viewpoint
C) readers expect these words in all sales messages
D) a persuaded reader may otherwise tend to put off a purchase
E) they help readers understand how to make a purchase

Question

Quizplus · Accepted Answer

Phrases like "Do it now" and "Act today" are used to create a sense of urgency and persuade the reader to take immediate action. Without a sense of urgency, a reader may put off making a purchase and potentially forget about it altogether. This type of language is not necessarily expected in all sales messages and does not necessarily reflect a we-viewpoint or help readers understand how to make a purchase.

Phrases Such as "Do It Now" and "Act Today" Should