Before executives at Ben & Jerry's Homemade launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design effectively communicated the brand's "super premium" position.This is an example of dual-extension strategy.

Question

Quizplus · Accepted Answer

This is an example of a product adaptation strategy, focusing on adjusting a product (in this case, packaging) to better fit a new market's expectations, not a dual-extension strategy which involves extending both product and brand into new markets without significant changes.

Before Executives at Ben & Jerry's Homemade Launched Their Ice