Alfred Zeien, former chairman of Gillette, once noted that his company's Parker Pen unit does not have to develop a special model for Malaysia and Singapore because shoppers worldwide seek the same things when buying a gift that will serve the recipient as a status symbol. This insight relates to which level of Maslow's hierarchy of needs?

Question

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The insight provided by Alfred Zeien relates to the esteem level of Maslow's hierarchy of needs, which is related to the desire for status and recognition from others. The shoppers worldwide seek the same thing when buying a gift to serve the recipient as a status symbol, which reflects the need for esteem. Therefore, the best choice is D.

Alfred Zeien, Former Chairman of Gillette, Once Noted That His