Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?

Question

Quizplus · Accepted Answer

Hindustan Lever's development of a hard candy flavored with natural fruit juice is a product invention strategy, as it is the company's first-ever candy product, rather than simply an extension or adaptation of an existing product.

Hindustan Lever Recently Developed a Hard Candy Flavored with Natural