McDonald's restaurants are found in more than 118 countries.To ensure high levels of consistency and quality,the company's far-flung restaurant system incorporates many standardized elements (e.g.restaurant design,burgers/fries/soft drinks as basic menu offerings).However,McDonald's also prides itself on sourcing many of its food inputs (e.g.potatoes and dairy products)in individual host countries.McDonald's strives to be locally responsive-it creates new menu items specifically designed with local eating customs and preferences in mind.Typically,McDonald's forms joint ventures with local partners,a tactic that ensures that a local "face" is associated with the company.Finally,McDonald's has been in many country markets long enough that a new generation of consumers has grown up with McDonald's and are not aware of the company's U.S.origins.On the basis of this summary,what is the highest stage of corporate development that McDonald's arguably has achieved?
A) international
B) multinational
C) global
D) transnational
E) myopic

Question

Quizplus · Accepted Answer

McDonald's use of standardized elements throughout its international system suggests a multinational strategy.However,its attempts to be locally responsive and customize menu items for individual countries,based on local eating customs and preferences,suggest that McDonald's has achieved a transnational strategy.This strategy combines the benefits of a global approach with those of a multinational approach.McDonald's is also no longer primarily associated with its U.S.origins,indicating that it has become a true global corporation.

McDonald's Restaurants Are Found in More Than 118 Countries